What I'm Reading
Digital media channels and the constant availability of information can provide us with information overload quickly.
Media Channels
How do I stay informed about my industry, my clients' industries, and the news in the world at large? I use media curating services like theSkimm and Morning Brew, in addition to industry newsletters, to help streamline the latest news right in my inbox. Other channels I consume on the reg include podcasts (huge fan!), and influencers mostly via IG and YouTube (yep, user-generated content).
The Value of Topical News
The value of staying abreast of current media coverage is that you can always identify and respond to key trends to make your voice heard.
Bespoke Media Monitoring
Consuming the news should not come at the cost of your sanity to keep your inbox organized and stay focused on actionable items. These are just a few ways I exert control over how and when I consume it.
Does the thought of adding one more 'to do' to read the news sound daunting, yet you have set a goal for your self in 2020 to become a thought leader?
Allow me to follow the news and identify critical trends or 'day-two' opportunities for your industry in which your unique POV will help enhance the subject, provide an informed perspective, and increase your brand awareness. Reach out today, and let's chat.
Best,
