GET TO KNOW ME

Successful earned media is built on all of the little things I do daily.

I've worked in public relations for nearly two decades, and having a strong earned media presence comes down to consistency. Consistency in showing up for yourself, your clients, and your team. Consistency in monitoring the news, knowing the current trends, understanding a reporter's beat and interests, regularly reaching out to reporters, and ultimately securing coverage.

My work over the years includes launching startup companies and ad agencies, securing industry awards for clients, managing the editorial process for op-ed development and getting them published, media training, message development, and obtaining earned media coverage for creative ad campaigns.

You don't need to have studied a specific subject to be successful, but I did (advertising and public relations). As an undergrad in Chicago, one of my first professional jobs was at the Chicagoland Entrepreneurial Center. I was a communications manager working for business advisors who supported the startup community in Chicago (yes, I took the train downtown at 6AM to set up for Board meetings). From there, I joined the B2B/Tech practice at Edelman Chicago and learned from the best of the best in the communications industry. These experiences helped foster the strong work ethic my dad imparted to me growing up and one that I'm proud to maintain today.

In 2017, I completed my MBA and pursued this over a Master's in Communications to better understand a business's strategic landscape and best support C-suite leaders as a communications specialist.

I'm a Colorado native and have lived all over (partly due to my husband's career)! This includes Chicago, Denver, Atlanta, Los Angeles, and now San Diego. When not working for clients, I'm busy Momming and enjoy squeezing in a pilates reformer class, cooking for my family, botanical garden walks, and sunsets at the beach.

So now that you know a little more about me, let's take it one step further. Reach out, and let's chat about how I can help you tell your story.

Sincerely,

Lexie Alcon Chaudhuri

Lexie earned her B.A. in Advertising & Public Relations from Loyola University Chicago, and her M.B.A. from the Paul Merage School of Business at the University of California, Irvine.